In conclusion, here are the top takeaways:
- Product-led growth requires significant cultural, organizational, and technical investments.
- Product-led growth does not mean no sales or marketing. Sales and marketing teams are critical for PLG companies, and they are layered in usually a few years after company formation.
- Marketing, product, and sales teams need to partner tightly across processes and systems.
- Whatever you decide for your tech stack, invest in ensuring that your company gets a 360 view of the customer.
— Caroline and Rich
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