5. Conclusion: The top takeaways of this guide

5. Conclusion: The top takeaways of this guide

In conclusion, here are the top takeaways:

  • Product-led growth requires significant cultural, organizational, and technical investments.
  • Product-led growth does not mean no sales or marketing. Sales and marketing teams are critical for PLG companies, and they are layered in usually a few years after company formation.
  • Marketing, product, and sales teams need to partner tightly across processes and systems.
  • Whatever you decide for your tech stack, invest in ensuring that your company gets a 360 view of the customer.

Have fun!

— Caroline and Rich

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